TikTok: 100+ Stats, Facts & Trends [2022] (2023)

Some of us have mixed feelings about TikTok.

On the one hand, TikTok has garnered over 3 billion downloads since its launch in 2016, receiving a standing ovation from both millennials and Gen Z.

But-

TikTok's endless and small video content also ruins your attention span, sometimes leaving you glued to your smartphone for hours.

No matter what field you're in, TikTok is a HUGE social media platform that you don't want to miss.

That's why we at Passport-Photo.Online decided to put together a roundup of the latest and most surprising facts and stats about TikTok.

Continue rolando.

List of TikTok stats, facts and trends

1. Top 10 TikTok stats and facts you need to know in 2022
2. TikTok trivia
3. Envelope or TikTok
4. TikTok: User Demographics
5. TikTok stats and general data
6. User behavior on TikTok
7. TikTok against the music industry
8. The State of TikTok Influencer Marketing
9. TikTok for companies (+Werbestatistics)
10. Frequently asked questions about Tik Tok

Top 10 TikTok stats and facts you need to know in 2022

1. TikTok videos are viewed over a billion times a day.
2. TikTok's net worth is estimated to be over $75 billion in 2022.
3. TikTok has over 1 billion active users worldwide.
4. The TikTok app has been downloaded over 3 billion times.
5. TikTok is the most engaging social media platform with an average engagement rate of 5.96%.
6. Consumer spending on TikTok has surpassed $2.5 billion worldwide.
7. The average user session length on TikTok is 10.85 minutes.
8. About 37% of users discovered something on TikTok and immediately went to buy it.
9. Nearly 70% of American teens use TikTok at least once a month.
10. With over $110 billion in user spending, TikTok was the top-grossing non-game app globally in 2021.

Did you like this article and want to know more? Look at these:

TikTok trivia

• It took 200 days to create the original TikTok version.
• TikTok is known as Douyin in China, which literally means "pulsing sound".
• With over 200 million users, TikTok was banned in India in 2020 for national security reasons.
• Justin Bieber hosted a TikTok livestream on Valentine's Day in February 2021, which attracted over 4 million viewers. It was the first full live performance by a single artist on the platform.

• TikTok reached 1 million daily visits in the first year of development.
• About 20% of people with incomes above $75,000 have used TikTok.

Envelope or TikTok

• TikTok app was launched in 2016 by ByteDance (Chinese technology company).
• TikTok went international in September 2017.
• The CEO of TikTok is Shou Zi Chew.
• TikTok supports 75 languages ​​and is available in over 150 markets.

TikTok: User Demographics

• There are over 131 million active TikTok users in the US.

• About 57% of global TikTok users are women and men make up 43%.

• The majority of content creators on TikTok (53%) are between the ages of 18 and 25.
• TikTok is the most popular social media platform among US teens (33%), followed by Snapchat (31%) and Instagram (22%).
• TikTok is the world's most popular social app for kids ages 4-15.

TikTok stats and general data

• About 79% of TikTok's revenue comes from China, followed by the US (8%) and Turkey (3%).

• TikTok is the sixth largest social network in the world by number of monthly active users (1 billion).

• TikTok was the world's most downloaded mobile app in 2021 with 740 million downloads.

• As of January 2022, TikTok has approximately 29.7 million daily active users through iOS devices and around 15.54 million through Android worldwide.
• In the fourth quarter of 2021, TikTok reached $824 million in total user spending across Google Play and the App Store.
• Approximately 91.5 million TikTok videos were removed in Q3 2021.

• Just over 70% of users believe that the biggest trends start on TikTok.
• Seven out of ten users believe that TikTok can inspire cultural change.
• Most top performing TikToks (83.2%) have video resolutions of 720p or higher.
• Over 93% of the top performing videos on TikTok use audio.

• On average, 31% of TikTok users worldwide ranked "lifting me up" as one of their top three reasons for returning to TikTok.
• About 79% of users find TikTok's content to be unique or different.
• About 85% of users discover new content they like through TikTok.
• On average, 59% of global TikTok users feel like a community when using TikTok.
• Nearly 84% of TikTokers say they find content on the platform that they can relate to.

• About 35% of users say they have spent less time watching TV or video content on other platforms since joining TikTok.
• Four out of 10 Gen Zers say they have reduced podcast listening since using TikTok.
• Grocery is TikTok's most interesting industry, with an average engagement rate of 15.82%.

• Including up to 10 hashtags in a TikTok post can increase engagement from 5.47% to around 6.41%.

User behavior on TikTok

• In 2021, TikTok users spent around 19.6 hours per month on the platform.

• TikTok inspires action, with 43% of users trying something or trying something new after seeing it on the platform.
• About 64% of users say they can be themselves on TikTok.
• About 56% of TikTok users say they can post videos that they wouldn't post on any other platform.

• Over 92% of users say they take action after viewing a TikTok, for example. B. liking the content or sharing it with friends, among others.
• Nearly 77% of users say TikTok is a place where people can express themselves openly.
• Seven out of ten users say TikTok is a platform they would recommend to others.
• On average, 77% of TikTok users say they read the comments section.

TikTok against the music industry

• Over 66% of people believe that TikTok has had a significant impact on the music industry.
• About 45% of TikTokers listen to music to share, and 42% do so to support their favorite artists.

• Nearly 75% of TikTok users discover new artists through TikTok.
• An incredible 63% of users say they've heard new music on TikTok that they've never heard before.
• About a third of TikTok users cite “watching live streams” as their top reason for using the social network.
• TikTok users often have their own "Listen on TikTok" moment in everyday life.
• Over 72% of TikTokers associate certain songs with TikTok.
• Most TikTok users (88%) mention that music is crucial to the TikTok experience.

The State of TikTok Influencer Marketing

• COVID-19 has led to a significant increase in TikTok usage, with 87% of content creators using TikTok more frequently since the start of the pandemic.
• Content creators (76%) and marketers (62%) believe that TikTok will become a leading social media platform for influencer marketing campaigns.
• Approximately 65% ​​of TikTok influencers post at least once a day. Of these, 35% post several times a day.
• Only 39% of TikTok influencers have never recommended a brand, product or service.
• Branded content from creator collaborations has a 27% higher ad recall.
• The most popular content among TikTok influencers is comedy, with 70% of the upvotes.
• TikTok influencers consider fashion and beauty to be the two most successful industries, with over 80% each.

• Most influencers (87%) see a higher engagement rate on TikTok than any other social media platform.
• Approximately 83% of influencers typically reuse TikTok content.
• Nearly 87% of marketers believe that TikTok influencer marketing is an effective strategy.
• Marketers believe that the lifestyle (42%) and beauty (32%) industries have the most potential for success on TikTok.

• Most marketers (62%) believe that TikTok will soon become a leader in influencer marketing.

TikTok for companies (+Werbestatistics)

• About 61% of TikTok users prefer brands to participate in or start trends on the platform.
• Around 21% of TikTokers connect more with brands when they comment on their posts.
• Just over 56% of users feel closer to the brands they find on TikTok.
• An incredible 65% of TikTokers prefer brands that use original tones in their content.
• Nearly 45% of TikTok users connect most with brands that teach something new or share information about themselves.
• More than 63% of users like brands to feature TikTok creators in their videos.
• An incredible 66% of TikTok users love it when brands sponsor developers to showcase their products.

• A staggering 38% of TikTok users convince friends or family to buy a product they discovered on the platform.
• About 68% of content creators have purchased a product after seeing a post from someone they follow on TikTok.
• Working with creators increases view rates for specific TikTok ads by 193%.
• Nearly 78% of TikTok members say the best brands are those that work with users.
• Half of TikTok users follow up to five brands on TikTok, with 29% following between 5 and 10 brands. The remaining 20% ​​follow more than 10 brands on the platform.
• Up to 67% of users say TikTok has inspired them to buy, even if they didn't intend to.
• Around 21% of global marketers believe Facebook offers the highest ROI, followed by Instagram (18%), LinkedIn (14%) and TikTok (12%).

stack everything

Here it is.

A complete list of TikTok stats and data to expand your knowledge.

Let us know in the comments if you want to see more TikTok stats.

Frequently asked questions about Tik Tok

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