TikTok: 100+ Stats, Facts & Trends [2022] (2023)

Some of us have mixed feelings about TikTok.

On the one hand, TikTok has garnered over 3 billion downloads since its launch in 2016, receiving a standing ovation from both millennials and Gen Z.


TikTok's endless and small video content also ruins your attention span, sometimes leaving you glued to your smartphone for hours.

No matter what field you're in, TikTok is a HUGE social media platform that you don't want to miss.

That's why we at Passport-Photo.Online decided to put together a roundup of the latest and most surprising facts and stats about TikTok.

Continue rolando.

List of TikTok stats, facts and trends

  1. Top 10 TikTok stats and facts you need to know in 2022
  2. TikTok trivia
  3. Envelope or TikTok
  4. TikTok: User Demographics
  5. TikTok stats and general data
  6. User behavior on TikTok
  7. TikTok against the music industry
  8. The State of TikTok Influencer Marketing
  9. TikTok for companies (+Werbestatistics)
  10. Frequently asked questions about Tik Tok

Top 10 TikTok stats and facts you need to know in 2022

TikTok: 100+ Stats, Facts & Trends [2022] (1)
  1. TikTok videos are viewed over a billion times a day.
  2. TikTok's net worth is estimated to be over $75 billion in 2022.
  3. TikTok has over 1 billion active users worldwide.
  4. The TikTok app has been downloaded over 3 billion times.
  5. TikTok is the most engaging social media platform with an average engagement rate of 5.96%.
  6. Consumer spending on TikTok has surpassed $2.5 billion worldwide.
  7. The average user session length on TikTok is 10.85 minutes.
  8. About 37% of users discovered something on TikTok and immediately went to buy it.
  9. Nearly 70% of American teens use TikTok at least once a month.
  10. With over $110 billion in user spending, TikTok was the top-grossing non-game app globally in 2021.

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TikTok trivia

  • It took 200 days to create the original TikTok version.
  • TikTok is known as Douyin in China, which literally means "pulsing sound".
  • With over 200 million users, TikTok was banned in India in 2020 for national security reasons.
  • Justin Bieber hosted a TikTok livestream on Valentine's Day in February 2021, which attracted over 4 million viewers. It was the first full live performance by a single artist on the platform.
TikTok: 100+ Stats, Facts & Trends [2022] (2)
Most Followed TikTok Creators (as of 2022)Number of followers (in millions)
charlie d'amelio139,5
khaby lame136,4
bella poarch89.1
Addison Rae87,4
Zach Koenig68.1
  • TikTok reached 1 million daily visits in the first year of development.
  • About 20% of people with incomes above $75,000 have used TikTok.

Envelope or TikTok

  • TikTok app was launched in 2016 by ByteDance (Chinese technology company).
  • TikTok went international in September 2017.
  • The CEO of TikTok is Shou Zi Chew.
  • TikTok supports 75 languages ​​and is available in over 150 markets.

TikTok: User Demographics

TikTok: 100+ Stats, Facts & Trends [2022] (3)
TikTok users by yearUser name
2019381 million
  • There are over 131 million active TikTok users in the US.
TikTok: 100+ Stats, Facts & Trends [2022] (4)
TerraNumber of active users (in millions)
North America131
  • About 57% of global TikTok users are women and men make up 43%.
TikTok: 100+ Stats, Facts & Trends [2022] (5)
age groupPotential advertising reach to users (in millions)
55 years or older30,5
  • The majority of content creators on TikTok (53%) are between the ages of 18 and 25.
  • TikTok is the most popular social media platform among US teens (33%), followed by Snapchat (31%) and Instagram (22%).
  • TikTok is the world's most popular social app for kids ages 4-15.

TikTok stats and general data

  • About 79% of TikTok's revenue comes from China, followed by the US (8%) and Turkey (3%).
TikTok: 100+ Stats, Facts & Trends [2022] (6)
TikTok earnings per yearincome
201763 million. 🇧🇷
2018150 million dollars
2019350 million dollars
  • TikTok is the sixth largest social network in the world by number of monthly active users (1 billion).
TikTok: 100+ Stats, Facts & Trends [2022] (7)
red social networkNumber of monthly active users (in millions)
check thanks1.000
facebook messenger988
  • TikTok was the world's most downloaded mobile app in 2021 with 740 million downloads.
TikTok: 100+ Stats, Facts & Trends [2022] (8)
AgainNumber of first TikTok installs (in millions)
  • As of January 2022, TikTok has approximately 29.7 million daily active users through iOS devices and around 15.54 million through Android worldwide.
  • In the fourth quarter of 2021, TikTok reached $824 million in total user spending across Google Play and the App Store.
  • Approximately 91.5 million TikTok videos were removed in Q3 2021.
TikTok: 100+ Stats, Facts & Trends [2022] (9)
American Adult Opinions on TikTokpercentage
very unfavorable21%
a little cheap21%
attractive pricesixteen%
something unfavorable13%
  • Just over 70% of users believe that the biggest trends start on TikTok.
  • Seven out of ten users believe that TikTok can inspire cultural change.
  • Most top performing TikToks (83.2%) have video resolutions of 720p or higher.
  • Over 93% of the top performing videos on TikTok use audio.
TikTok: 100+ Stats, Facts & Trends [2022] (10)
TikTok is a source of...percentage
explore something new49%
learn something new35%
  • On average, 31% of TikTok users worldwide ranked "lifting me up" as one of their top three reasons for returning to TikTok.
  • About 79% of users find TikTok's content to be unique or different.
  • About 85% of users discover new content they like through TikTok.
  • On average, 59% of global TikTok users feel like a community when using TikTok.
  • Nearly 84% of TikTokers say they find content on the platform that they can relate to.
TikTok: 100+ Stats, Facts & Trends [2022] (11)
What is your favorite type of content on TikTok?percentage
lip sync videos33%
life hacks32,6%
  • About 35% of users say they have spent less time watching TV or video content on other platforms since joining TikTok.
  • Four out of 10 Gen Zers say they have reduced podcast listening since using TikTok.
  • Grocery is TikTok's most interesting industry, with an average engagement rate of 15.82%.
TikTok: 100+ Stats, Facts & Trends [2022] (12)
TikTok's most popular hashtags (as of January 2022)Number of visits (in billions)
Fyp (for your page)18.57
  • Including up to 10 hashtags in a TikTok post can increase engagement from 5.47% to around 6.41%.

User behavior on TikTok

  • In 2021, TikTok users spent around 19.6 hours per month on the platform.
TikTok: 100+ Stats, Facts & Trends [2022] (13)
How engaged are TikTok users interacting with the platformpercentage
Watch someone else's video68%
I liked someone else's video63%
follow someone else63%
Log in without doing anything59%
upload a video55%
  • TikTok inspires action, with 43% of users trying something or trying something new after seeing it on the platform.
  • About 64% of users say they can be themselves on TikTok.
  • About 56% of TikTok users say they can post videos that they wouldn't post on any other platform.
TikTok: 100+ Stats, Facts & Trends [2022] (14)
  • Over 92% of users say they take action after viewing a TikTok, for example. B. liking the content or sharing it with friends, among others.
  • Nearly 77% of users say TikTok is a place where people can express themselves openly.
  • Seven out of ten users say TikTok is a platform they would recommend to others.
  • On average, 77% of TikTok users say they read the comments section.

TikTok against the music industry

  • Over 66% of people believe that TikTok has had a significant impact on the music industry.
  • About 45% of TikTokers listen to music to share, and 42% do so to support their favorite artists.
TikTok: 100+ Stats, Facts & Trends [2022] (15)
  • Nearly 75% of TikTok users discover new artists through TikTok.
  • An incredible 63% of users say they've heard new music on TikTok that they've never heard before.
  • About a third of TikTok users cite “watching live streams” as their top reason for using the social network.
  • TikTok users often have their own "Listen on TikTok" moment in everyday life.
  • Over 72% of TikTokers associate certain songs with TikTok.
  • Most TikTok users (88%) mention that music is crucial to the TikTok experience.

The State of TikTok Influencer Marketing

  • COVID-19 has led to a significant increase in TikTok usage, with 87% of content creators using TikTok more frequently since the start of the pandemic.
  • Content creators (76%) and marketers (62%) believe that TikTok will become a leading social media platform for influencer marketing campaigns.
  • Approximately 65% ​​of TikTok influencers post at least once a day. Of these, 35% post several times a day.
  • Only 39% of TikTok influencers have never recommended a brand, product or service.
  • Branded content from creator collaborations has a 27% higher ad recall.
  • The most popular content among TikTok influencers is comedy, with 70% of the upvotes.
  • TikTok influencers consider fashion and beauty to be the two most successful industries, with over 80% each.
TikTok: 100+ Stats, Facts & Trends [2022] (16)
  • Most influencers (87%) see a higher engagement rate on TikTok than any other social media platform.
  • Approximately 83% of influencers typically reuse TikTok content.
  • Nearly 87% of marketers believe that TikTok influencer marketing is an effective strategy.
  • Marketers believe that the lifestyle (42%) and beauty (32%) industries have the most potential for success on TikTok.
TikTok: 100+ Stats, Facts & Trends [2022] (17)
Which industry has the most success potential on TikTokpercentage
  • Most marketers (62%) believe that TikTok will soon become a leader in influencer marketing.

TikTok for companies (+Werbestatistics)

TikTok: 100+ Stats, Facts & Trends [2022] (18)
When brands include songs that TikTokers like in their videos, users...percentage
Remember the brand better68%
They are curious to know the brand.62%
Feel more connected with the brand58%
Better talk about the brand or share the ad58%
  • About 61% of TikTok users prefer brands to participate in or start trends on the platform.
  • Around 21% of TikTokers connect more with brands when they comment on their posts.
  • Just over 56% of users feel closer to the brands they find on TikTok.
  • An incredible 65% of TikTokers prefer brands that use original tones in their content.
  • Nearly 45% of TikTok users connect most with brands that teach something new or share information about themselves.
  • More than 63% of users like brands to feature TikTok creators in their videos.
  • An incredible 66% of TikTok users love it when brands sponsor developers to showcase their products.
TikTok: 100+ Stats, Facts & Trends [2022] (19)
  • A staggering 38% of TikTok users convince friends or family to buy a product they discovered on the platform.
  • About 68% of content creators have purchased a product after seeing a post from someone they follow on TikTok.
  • Working with creators increases view rates for specific TikTok ads by 193%.
  • Nearly 78% of TikTok members say the best brands are those that work with users.
  • Half of TikTok users follow up to five brands on TikTok, with 29% following between 5 and 10 brands. The remaining 20% ​​follow more than 10 brands on the platform.
  • Up to 67% of users say TikTok has inspired them to buy, even if they didn't intend to.
  • Around 21% of global marketers believe Facebook offers the highest ROI, followed by Instagram (18%), LinkedIn (14%) and TikTok (12%).

stack everything

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A complete list of TikTok stats and data to expand your knowledge.

Let us know in the comments if you want to see more TikTok stats.

Frequently asked questions about Tik Tok

Which country will use TikTok the most in 2022?

As of 2022, the United States of America is the country with the highest TikTok audience~131M+Active users. Followed by Indonesia (92.1 million) and Brazil (74.1 million).

How many people will use TikTok every day in 2022?

As of January 2022, TikTok has~29.7 milliondaily active users on iOS devices and~15.54 millionvia Android worldwide. That's what makes the iOS version of TikTok stand out.

How much is TikTok worth in 2022?

Although there are different ones, TikTok fortune is round75 Sr. p.sstarting in 2022. That's a33%increase compared to the previous year.

Who is the CEO of TikTok in 2022?

The CEO of TikTok is Shou Zi Chew (born 1983), who now runs operations. Hailing from Singapore, he is the CFO of parent company ByteDance.

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How many videos will be watched on TikTok every day in 2022?

When it comes to views, TikTok videos seem1B+times a day.

How many users will there be on TikTok in 2022?

tik tok is over1BGlobal Monthly Active Users (MAU) worldwide. This is a45%Increase in previously reported number of689Mof the MAU in 2020.

How many downloads will TikTok have in 2022?

From 2022, the TikTok app will be downloaded cumulatively3B+times around the world. This makes it the first app (just ahead of Facebook) to reach this milestone.

How much time will people spend on TikTok in 2022?

The average session length of users on TikTok is10.85Protocol. Interestingly, young people (4 to 15 years old) spend on average90daily minutes in the app.

Who will have the most followers on TikTok in 2022?

The most followed TikTok creators in 2022 are Charli D'Amelio, with139.5 millionFollower. Khaby Lame is a close second (136.4 million), followed by Bella Poarch (89.1 million).

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Which demographic will use TikTok the most in 2022?

ONE57%of TikTok users worldwide are women. Men, on the other hand, participate43%.

How old are people on TikTok?

Full386,6 Mio.+TikTok users between 18 and 24 who reconcile43,7%of platform users around the world. The second largest age group is 25 to 34 years old, which has282M+Tik Tok user.

How much revenue does TikTok generate?

As of 2021, TikTok generated an estimate4.6 Sr. p.sfor sale. This is a142%increase down1.9 Sr. p.sem 2020.

Is TikTok the biggest social media platform in 2022?

TikTok is over6.most used social platform in the world, with1B+monthly active users (MAU) worldwide. It is behind Facebook, YouTube, WhatsApp, Instagram and Weixin/WeChat.

How many users did TikTok have in India before it was banned?

accumulated200M+Users have been banned from TikTok 2020 in India due to national security concerns.

When was TikTok launched?

TikTok app was launched by ByteDance (Chinese technology company) in September 2016. As of 2022, TikTok will be available in more than150markets and supports75Languages.

(Video) Deep Facts #shorts#facts

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TikTok: 100+ Stats, Facts & Trends [2022] (20)

max wolf

Max Woolf is a writer and travel enthusiast at Passport Photo Online. His insights, advice and comments have appeared in Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, MSN, NBC, Yahoo, USA Today, Fox News, AOL, The Ladders, TechRepublic, Reader's Digest, Glassdoor, Stanford, G2 and over 300 other outlets.


What is the new trend on TikTok 2022? ›

The Celine Dion lip-syncing challenge is one of the most popular trends that has carried on from 2021 to 2022. The viral song All coming back to me now by Celine Dion has caught the attention of TikTok users of all ages.

How many TikTok users are there 2022? ›

TikTok will have 750 million monthly users worldwide in 2022, according to Insider Intelligence's forecast. It is now the third-largest of the Big Five worldwide social networks (Facebook, Instagram, TikTok, Snapchat, and Twitter).

Is TikTok still popular 2022? ›

Second Most Popular iPhone App Downloaded in the U.S. in 2022. According to Statista, TikTok was the second most popular app in the US as of September 2022, with about 3.84 million downloads. Photo-sharing app BeReal topped the list.

Which country use TikTok most 2022? ›

As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users on TikTok watching short-videos.

What's the F74 trend? ›

The F74, also known as Floor 74, is a TikTok trend that apparently originated from Japan and claims to take you to a parallel dimension in your sleep. The purpose of the challenge is to survive your trip to another dimension, as failure to escape means you'll supposedly be stranded forever in the parallel dimension.

What is the number 1 trend on TikTok? ›

Trend #1: It's Corn!

This trend involves pairing what's becoming known as the “It's Corn” sound clip with something you (or your brand) love, using text to list the things you love about it. You could use it to show off your brand: an icon, product, or activity.

How many kids are on TikTok? ›

The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%.

Who owns TikTok? ›

TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.

Is TikTok bigger than Instagram? ›

TikTok has one billion monthly active users worldwide, compared to Instagram, which has two billion monthly active users. While TikTok has an audience mainly made up of Gen Z users, Instagram is more popular among Millenials.

How many teens use TikTok? ›

Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly.

How much does TikTok pay? ›

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.

Does TikTok make money? ›

In 2021, TikTok hit one billion monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Which country is first in TikTok? ›

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year.

Is TikTok allowed in China? ›

No, TikTok is not banned in China, it just isn't available under the same name. Although it is true that TikTok is not available for download in mainland China, it is not banned. The Chinese version of TikTok is actually the original version of the app, called Douyin.

Which country does not use TikTok? ›

But despite this, TikTok doesn't operate in China. Instead, users in the country can download an app called Douyin. The app is similar to TikTok, but you can't download it outside of China.

What is F 74 in Japan? ›

The F74 or Floor 74 challenge is a Japanese trend that claims to take you to a different dimension in your dreams. The trend involves going through lucid dreaming and playing a sort of escape game.

What is the meaning of 690 452? ›

Apparently, if you write the numbers 690452 on your wrist before you go to sleep you'll be stuck in your dream or a parallel universe forever. That means if you die in your sleep, well, you're dead in real-life too…

Is the F47 trend true? ›

the f47 trend is fake.

What are popular trends right now? ›

Here Are the Top 12 Trends You'll See Everywhere in 2022
  • Scrap Cooking. The zero-waste movement has inspired “scrap cooking,” or whipping up a meal out of would-be kitchen waste. ...
  • Glitter, Sequins And Sparkles. ...
  • Twee Everything. ...
  • Air-fryer Finger Foods. ...
  • Barkitecture. ...
  • Rich Chocolate Hair. ...
  • Moon Parties. ...
  • Hibiscus-flavored Everything.
Jan 11, 2022

What are the most popular TikTok dances right now 2022? ›

Part 2: 15 Trending TikTok Dances in 2022
  • Out West.
  • WAP.
  • SexyBack.
  • Renegade.
  • Pressley Hosbach.
  • Twerking.
  • Fancy Like.
  • Toosie Slide With Music By Drake.

What are the 3 major trends? ›

There are three main types of trends: short-, intermediate- and long-term.

What trends are popular in 2022? ›

The Fall/Winter 2022 Trends Vogue Editors Are Shopping Now
  • Tailoring. Christopher John Rogers oversized single-breasted blazer. ...
  • Biker Boots. Rag & Bone moto boot. ...
  • Bright Knits. Gabriela Hearst Lawrence cashmere sweater. ...
  • Perfect Pea Coats. ...
  • Winter Color Blocking. ...
  • Sheer Dressing. ...
  • Dip a Toe in Sparkle. ...
  • Floor Length Skirts.
Nov 17, 2022

What will be trending in 2023? ›

They said 2023 will bring shades of pink and green, metallics, and faux leather. The experts also highlighted ballet flats, blazers, and cargo pockets as up-and-coming trends.

What are Gen Z interested in 2022? ›

Gen Zs and millennials are seeking balance and opportunities to grow. Pay is the No. 1 reason they left their employers over the last two years. But when it comes to what makes them choose a new organization to work for, good work/life balance and learning and development opportunities are their top priorities.

What will be trending in 2030? ›

The World in 2030: Top 20 Future Technologies
  • Human-Like AI Will Likely Become A Reality. ...
  • 8K Virtual Reality Headsets Will Become Mainstream. ...
  • Brain-Interface Devices Will Become Mainstream. ...
  • The First Quantum Computers With 1 Million Qubits Will Emerge. ...
  • 3D-Printed Human Organs Will Begin Being Used.
Jan 8, 2022

How to get views on TikTok hack? ›

Table of Content: How to Get More Views on TikTok
  1. Hashtags are Powerful.
  2. Keep It Short and Sweet.
  3. Jump on the Trending Effects.
  4. Quality Video Is Important.
  5. Team Up With Other Influencers.
  6. Participate in TikTok Challenges.
  7. Grab Your Viewer's Attention.
  8. Post Consistently.
Dec 21, 2022

How do you get paid for TikTok? ›

How to make money on TikTok
  1. Join the TikTok Creator Fund.
  2. Sell merch to your fans.
  3. Go live and collect virtual gifts.
  4. Partner with influencers or other brands in the TikTok creator marketplace.
  5. Create in-feed ads with the TikTok ads manager.
  6. Crowdfund projects by collecting donations from fans.
Dec 12, 2022

Which hashtag is viral on TikTok? ›

Generally, the most-liked hashtags on TikTok are: #tiktok. #love. #like.

What is the easiest TikTok dance? ›

10 of the Easiest TikTok Dances to Learn
  1. Renegade by Jalaiah Harmon “Lottery (Renegade)” by K Camp. ...
  2. The “Say So” Dance with music by Doja Cat. ...
  3. Blinding Lights with music by The Weeknd. ...
  4. Toosie Slide with music by Drake. ...
  5. Hit Yo Rollie. ...
  6. Laxed (Siren Beat) ...
  7. The Applebee's-lovers Dance music by Walker Hayes.
Sep 16, 2021

What are the 5 most popular dances? ›

On the occasion of International Dance Day, Check out this list of the five most famous dance forms around the world:
  • Kathak. Kathak is a well-known dance style which has been a part of Indian culture for a long time and it is one of the Indian traditional dance structures. ...
  • Salsa. ...
  • Ballet. ...
  • Belly Dance. ...
  • Hip-Hop-Dance.
Apr 29, 2022


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